Today’s most successful marketing departments have embraced the digital world, incorporating webcasts, video, social media and other emerging tools into their vast repertoires.  Yet the ability to automate, organize, access, update and share their creative endeavors remains complex.  That’s where SharePoint comes in. 

SharePoint infuses timesaving, process-driven efficiency into both new and traditional marketing functions.  The result is that executives can spend more time creating, and less time worrying about the details.  Sieena will show you the way, with SharePoint-based collaboration portals that automate everyday tasks, and provide a clear and strategic vision for even the most widely dispersed global marketing teams. 

Sieena begins by analyzing your existing processes, and leveraging your existing IT investments. We then design a self-service marketing portal, offering anywhere-anytime web access and high-value resources that empower your team to:

• Simplify web site content management and publishing, keeping IT in the loop as needed.
• Develop, manage and track marketing campaigns.
• Centralize social media activities, with the ability to create blogs and discussion forums, and access and integrate with Twitter, RSS feeds and other tools.
• Create specific team sites with specialized access privileges.
• Establish and maintain digital asset libraries for every client or campaign.
• Manage communications with suppliers.
• Plan and document materials requests.
• Map out marketing logistics for simple projects or entire campaigns.
• Develop, automate, analyze and interpret research surveys, using world-class Microsoft business intelligence components.
• Plan and implement budgets and authorization controls.
• Track market indicators.
• Define and update product and product marketing requirements.
• Centralize and simplify client contact management.
• Gain clear views of corporate, departmental, team and individual calendar events.
• Facilitate brainstorming, with easy sharing of documents and data.
• Build out pricing models

Contact Sieena today to learn how we can make your marketing department move like never before.