By Alan V.   Many IT companies are currently not aware of the importance and the benefits generated by having a blog and the impact it brings to your marketing efforts. With the growth of social media and the importance that it is acquiring, IT companies should seize this medium to connect with customers and prospects. That's why I will share with you 5 reasons why your tech company should have a blog.   1. Create a closer relationship with your market. One benefit of having a blog as a marketing strategy is that you can establish a closer contact with customers and prospects. When you provide quality information and solve certain problems, your visitors will automatically recognize...

By Alan Valdez   Nowadays, many IT companies have realized the importance of using social media to promote their products and services. However, most of these companies do not have a structured plan for making this strategy work properly.   There are IT companies who believe that developing a social media strategy consists only of creating a Twitter and a Facebook account, hoping that costumers will instantly arrive and start following.   However like any other marketing plan, there is a process that must be followed in order to develop a proper social media strategy. First of all it is important to identify the market that the company wishes to send the final message, in other wo...

By Brenda V. Even after … years of being created, I still bump with people who don’t even know what LinkedIn is; for all those who seek to answer the question about this I can tell you that LinkedIn is a social network dedicated mainly to help connect people on their professional side; something like connecting with the people you work with but also with former colleagues or service providers. It’s not only that, LinkedIn has evolved into a much more elaborate and complicated tool where you can join groups of people with the same professional interest than you, ask questions related to your work activities or even put adds completely focused to the targeted markets. Now, why would Li...

By Edith Colegio If you haven’t already, you should think about adding social capabilities to your website. This will help you attract new users, and keep them on your website for longer and get them to come back more often.  The use of existing toolkits like the Windows Live Messenger Web Toolkit can be very useful to achieve this. Using the Windows Live Messenger Web Toolkit You can use this toolkit to integrate presence, instant messaging, and contact information using the following interfaces Windows Live Messenger UI Controls       These controls are a set of UI building blocks. The UI Controls are easy to add to an existing XHTML page. They provide a professional UI ...